How customer focused are you?

Although the customer should be your prime focus you also have to keep a close watch on your competition and the market in which you operate and then do something with that intelligence. This scale allows you to assess your degree of market orientation - just answer the questions as truthfully as you can and then send us the form and we will let you know how you fair.

Scoring

  • 5 – Strongly Agree
  • 3 – Neither Agree or Disagree
  • 1 – Strongly Disagree
  • ? - Don't know
 54321?
1. We systematically measure customer satisfaction
2. Our strategy for competitive advantage is based on understanding customer needs
3. We have clearly defined the customer groups we serve
4. Our business objectives are driven by customer satisfaction
5. Our sales people share information within our business concerning competitors' activities
6. We target customer groups where we have, or can develop, a competitive advantage
7. The top management regularly discusses competitors' strengths and strategies
 54321?
8. Our top managers from every function visit our current and prospective customers
9. Customer satisfaction data is communicated throughout the business on a regular basis
10. All of our business functions are integrated to serving the needs of our target markets
11. All of our managers understand how everyone in our company can contribute towards creating customer value
12. We monitor our level of commitment and orientation to serving customer needs
13. We respond rapidly to market changes

A bit about you

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